Fulfilling the role of Marketing Manager – New Business at Coregeo is the icing on the cake for food, retail, restaurant, and hospitality marketing professional, Lisa.
Lisa has extensive experience in these sectors and has led the product and brand development and launch of new products and campaigns for retail bakeries, casual dining and quick service restaurant brands in global markets from her South Africa base, before moving to the UK in 2018.
“I have an innate curiosity about consumer behaviour and trends, a passion for food and a real thirst for strategic innovation and bringing new business concepts to life. I’m lucky enough to be able to combine all of these in this exciting role at Coregeo.”
Food for thought
Before joining Coregeo, Lisa held senior marketing positions at a global manufacturer of premium bakery, topping and icing products, and a management group in charge of a portfolio of franchised and owned quick service restaurants and retail brands. In the UK, she was appointed the marketing manager for an online community marketplace promoting unique experiences and events.
Lisa boasts wide-ranging experience and expertise in creating customer strategies, developing innovative new products, and driving customer-focussed campaigns and trade marketing initiatives for clients including McDonald’s and Starbucks in South Africa.
Work of art
In her spare time, keen traveller Lisa enjoys painting and drawing. Lisa will draw on this creative streak to build on the success of the GEM® brand and to grow and strengthen the product portfolio for Coregeo through brand extension and new product and brand development.