Michelle joined Coregeo in 2011 and is now Head of Group Marketing and Regional Manager for UK, Europe and Africa.
Michelle joined Coregeo in 2011 as Marketing Manager from Horticulture Australia to strategically develop and manage the marketing of fresh produce brands including Pink Lady® and Tenderstem® in the UK. In 2015 Michelle was promoted to Chief Marketing Officer before being appointed Group Head of Marketing and Regional Manager for UK, Europe and Africa by Pink Lady® brand owners Apple and Pear Australia Limited (APAL) in June 2018.
Michelle continues in her UK marketing role for all our fresh produce brands, including Pink Lady®, Tenderstem®, and Bimi® while also taking the global marketing lead for APAL.
“I have loved developing the brands in the UK further using real consumer insight to drive sales and increase brand awareness, bringing brands alive with fun and ground-breaking campaigns. The marketing developed by the group around the globe is fantastic, and I am really excited about using my experience and expertise to develop our brands even further.”
“Taking a product and turning it into a real brand that consumers recognise and choose to buy gives me an enormous sense of pride and satisfaction. Everything we do has to fit together perfectly to have maximum impact. Our research drives our strategic planning, and our planning dictates the messages we want to convey and the most effective tactics to achieve our targets. We are constantly evaluating what we do and looking for the next big opportunity to raise the profile of a brand in order to drive sales.”
Michelle’s track record of delivering success for fresh produce brands within the Coregeo stable, together with her passion and energy, earned her a coveted business accolade in 2017. Michelle was crowned the Winner in the PR and Marketing category at the annual Kent Women in Business Awards.
Michelle is a committee member of the Food, Drink and Agriculture Group of the Chartered Institute of Marketing.