I have a marketing background in food and agriculture, having worked in the fresh and chilled FMCG market for over 20 years.
My first role in fresh produce, with one of the UK’s leading importers, was to assist in the launch and development of an exciting new apple, called Pink Lady®, to the UK retail market. During my time in FMCG I have supplied all the major UK retailers, working with importers, food manufacturers and start up enterprises. I enjoy working alongside talented growers and suppliers and find the scope of opportunity and pace of the produce industry exciting. I particularly like being able to use my creativity to interpret customer and consumer needs to produce products and brands that deliver growth and value.