Peter became the Managing Director at Coregeo in 2019 and brought with him a wealth of fresh produce, retail and business management experience.
The former Tesco director of produce also ran his own highly successful fresh produce supply business – Fresh Approach Produce – before moving into consultancy.
“I’m really excited about building on the amazing legacy that Andy Macdonald has created. Our unique business model has helped to turn Pink Lady® and Tenderstem® into the top two fresh produce brands in the UK which is testament to Andy’s leadership and the high-performing team which exists at Coregeo®. I want to build on this phenomenal platform to find and develop the next new and exciting fresh produce brands.”
Customer focus
Peter has a proven track record of increasing profit growth, brand value and global presence for fast-moving high street retail operations. He combines marketing, commercial and business management skills gained in fast-moving fresh produce and retail environments with an impressive network of industry contacts right across the produce supply chain and customer base. Peter believes that “the key to success is to put the customer at the heart of everything we do.”
