Theresa Richards is currently the Marketing Manager for Bimi® broccoli in Europe after beginning her career at Coregeo as the Marketing Manager for Tenderstem® in the UK in 2018.
Theresa joined Coregeo in January 2018 from TopFruit in South Africa where she was the Marketing Consultant for the TopFruit brands – including Pink Lady® – for almost nine years. Before this Theresa was the Marketing Director for Elizabeth Arden Cosmetics in South Africa.
Theresa has both brand management and trade marketing experience spanning nearly 25 years, and is responsible for building and growing not only the Bimi® broccoli brand in Europe but also the relationships with all stakeholders across the brand, from retailers to licensees and growers.
Theresa said: “The team at Coregeo has an incredibly strong history of helping brands blossom and I am really excited to play a part in their future successes. I will use my experience of working with premium brands like Pink Lady®, Tenderstem® and Elizabeth Arden® to help grow the Bimi® brand within the premium market across Europe. I really enjoy working with every aspect of building the brand from behind and beyond the farm gate.”
Out of Africa
Theresa and her family moved to the UK in 2017 and are enjoying their new family life in Kent, the Garden of England. As keen travellers, her family plan to travel the UK and Europe extensively exploring new places, cultures and of course the food.” When Theresa’s not at work, she also enjoys running, crafting and birdwatching as well as trying out new recipes in the kitchen.