Coregeo® Chief Marketing Officer Michelle Evans has been appointed Head of Group Marketing by Pink Lady® brand owners Apple and Pear Australia Limited (APAL).
Michelle continues in her UK marketing role for all our fresh produce brands, including Pink Lady®, Tenderstem®, Bimi® and Metis®, while also taking the global marketing lead for APAL. APAL has growing global commercial interests that require significant marketing experience and expertise; these include Pink Lady® but extend to a number of other branded apples and pears.
Michelle, who joined Coregeo in 2011 from Horticulture Australia, said: “I have loved developing the brands in the UK further using real consumer insight to drive sales and increase brand awareness, bringing brands alive with fun and ground-breaking campaigns. The marketing developed by the group around the globe is fantastic, and I am really excited about using my experience and expertise to develop our brands even further.”
