Our chief marketer takes on global marketing role

Coregeo® Chief Marketing Officer Michelle Evans has been appointed Head of Group Marketing by Pink Lady® brand owners Apple and Pear Australia Limited (APAL).

Our chief marketer takes on global marketing role

Michelle continues in her UK marketing role for all our fresh produce brands, including Pink Lady®, Tenderstem®, Bimi® and Metis®, while also taking the global marketing lead for APAL. APAL has growing global commercial interests that require significant marketing experience and expertise; these include Pink Lady® but extend to a number of other branded apples and pears.

Michelle, who joined Coregeo in 2011 from Horticulture Australia, said: “I have loved developing the brands in the UK further using real consumer insight to drive sales and increase brand awareness, bringing brands alive with fun and ground-breaking campaigns. The marketing developed by the group around the globe is fantastic, and I am really excited about using my experience and expertise to develop our brands even further.”

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