Sales of Bimi® - the brand name for Tenderstem® in mainland Europe and Scandinavia – have risen 65 per cent since Coregeo took over the licensing and marketing for the brand in April, compared with the same period last year.
New branded packaging is being introduced and Coregeo is working with all licensees to take this out into the marketplace as quickly as possible to drive further sales.
Our Chief Marketing Officer Michelle Toft said: “We’re already working with a new creative agency – We Zink – in Spain and we’re now recruiting local agencies in the key markets of Germany and the Netherlands to plan and implement our exciting marketing campaigns.”
