Branded packaging for Tenderstem® will hit retailing shelves for the first time ever this month with the launch of branded bags and boxes in Costco.
The move reflects the growing impact of the Tenderstem® brand with sales continuing to soar as a result of increased brand awareness and engagement which has been driven by high profile marketing and PR campaigns.
Michelle Toft, Chief Marketing Officer for Coregeo®, said: “This exciting packaging launch marks another major step forward in the development of the Tenderstem® brand. Our marketing has raised customer awareness and support for the brand to such a level that retailers now know it makes commercial sense to give the premium product eye-catching branded packaging which makes it stand out on the shelves. Packaging is just as important to shoppers as to retailers because it is part of the whole buying experience. The new branded bags and boxes have been carefully selected to ensure we stimulate and entice customers with an attractive, practical and creative packaging design which remains true to the personality and spirit of the Tenderstem® brand.”
For more information about the Tenderstem® marketing campaigns, visit www.tenderstem.co.uk