Coregeo – the leading fresh produce marketing and branding specialist – has bolstered its growth ambitions with a newly created New Business Team. With a combined 45-years of experience between them, Lorraine Fountain and Bex Bell join Lacey Bradshaw to support the growth of the fresh produce business.
Coregeo – the leading fresh produce marketing and branding specialist – has bolstered its growth ambitions with a newly created New Business Team.
With a combined 45-years of experience between them, Lorraine Fountain and Bex Bell join Lacey Bradshaw to support the growth of the fresh produce business.
Bell joins as New Business Marketing Manager, bringing with her over 10-years of experience in digital marketing and brand management. Bell has worked on a diverse portfolio of clients and has been responsible for developing the profile of large international brands and supporting small businesses with product launches. She has experience working with farmers and growers through her roles at Soil Association Certification and as a consultant for various farm businesses.
In her new role, Bell will support the Tenderstem® brand, as well as acquiring new clients and developing marketing strategy and implementation for Coregeo’s expanding portfolio of brands.
Lorraine takes on the role of New Business Development Manager, which will see her further develop Coregeo’s brand representation and new product development.
With 35-years commercial experience in the food industry, she has a wealth of knowledge of the fresh and chilled FMCG market and agricultural commodity supply chains. Lorraine has work on a range of categories, from cereals and sugar, to prepared fruits, brassicas and fresh lamb and pork.
Her procurement and supermarket commercial management experience has given Lorraine invaluable insight and experience across a wide range of end-to-end supply chains, which will prove invaluable for her role with Coregeo.
Lacey Bradshaw has also expanded her role as Senior Marketing Manager to head up the New Business team and says: “The appointment of dedicated talent further re-enforces our ambition of supporting the fresh produce industry to add value to both category and consumer.”
