Fresh produce marketing specialist Coregeo has joined the internationally respected Institute of Grocery Distribution (IGD) to tap into top consumer intelligence and insight which could shape future commercial strategy for brands such as Pink Lady® apples and Tenderstem® broccoli.
Membership of the IGD, a research and training charity for the food and grocery industry, also enables Coregeo to collaborate and network with thought-leaders from more than 1,000 global consumer goods businesses.
Peter Durose, Managing Director of Coregeo, said: “IGD is a hub of best practice and is renowned for its first-class intelligence about the food and grocery industry as well as its powerful insight into shoppers, retailing and the entire supply chain. It also produces important data and research about wider issues such as health, nutrition, sustainability and economics. Its information is relevant, current and thorough.
“As a member, we will have access to a wealth of information, knowledge and the very latest industry trends and thought leadership that will help us to better understand customers and improve the way we market our brands to them. Membership also opens up opportunities to network with some of the biggest players in the industry, to share best practice and to collaborate on future projects.
IGD’s charitable objectives closely align with the core values at Coregeo too. Peter added: “IGD has a strong sense of community, encourages healthy lifestyles and wants to inspire the next generation to make a positive and sustainable contribution to society. At Coregeo, we share these ambitions and we actively promote these values in fun and innovative ways through our marketing activities for brands such as Pink Lady® apples and Tenderstem® broccoli.”
During the coronavirus pandemic, IGD joined forces with the food industry to safeguard essential food supplies to the most vulnerable people in communities through the food surplus charity, FareShare, and other charitable food redistributors. It also runs a very successful Feeding Britain’s Future programme which aims to make young people aware of the wide variety of STEM roles in the food and grocery industry and provides young people with employability skills training.
Coregeo has been pioneering fresh produce brands under licence since 1999, including the UK’s top two fresh produce brands, Pink Lady® apples and Tenderstem® broccoli.