Coregeo® is spreading the word about its key brands this summer as part of major new integrated marketing campaigns for Pink Lady® and Tenderstem® in the UK
Research commissioned by Coregeo® has been used to develop campaigns for the leading fresh produce brands aimed at generating engaging news stories and online content to reflect the personalities of Pink Lady® and Tenderstem®. Specialist agencies MCG PR, McCann and TRO have been working with Coregeo® to deliver the campaigns which include advertising, PR and experiential/sampling activity.
Michelle Toft, Chief Marketing Officer for Coregeo®, said: “Our innovative campaigns have been designed to educate and enthuse consumers about our products through sampling activities and online competitions and content. We’ve also engaged food bloggers in our activities to secure and amplify social media coverage of our brands. If people try our products and then spread the word online, this will in turn drive sales.”
The Pink Lady® Scale of Snackisfaction campaign measures how Pink Lady® apples rate against other popular snacks in terms of satisfaction while reinforcing their health benefits. The Tenderstem® Date Night campaign educates consumers about the versatility of the product and uses social media and sampling activity in a bid to find perfect ingredients to pair up with Tenderstem®.
