As the new southern hemisphere season kicks off, we’ve launched a new line at Morrisons – PinKids®. The launch has been supported by social media and online advertising.
Website a hit!
Visits to the Pink Lady® website are up 21% year-on-year, with visits from mobile phones and tablets up by 36% year-on-year.
Tour de France
For the second year running, winning images from this year’s Pink Lady® Food Photographer of the Year competition have been displayed at the famous annual photography festival in France – Les Rencontres d’Arles – which attracts 100,000 visitors.
Winners of The Guild of Food Writers Write It competition to find the best young food writing talent – sponsored by Pink Lady® for a second year – have been announced. Rick Stein CBE was among the judges. Winners received money-can’t-buy editorial experiences and publication of their work.