We have appointed Kyla Flynn as PR and Social Media Manager, with responsibility for building the digital presence of our fresh produce brands across all platforms.
Kyla will work closely with our agencies on planned activity, ensuring our overall communications strategy aligns closely with the brands’ wider marketing campaigns. Kyla joins us from MCG where she was Account Director, focussing on growing the social media element of the Coregeo account.
Michelle Evans, our Head of Group Marketing, said: “Kyla’s skillset and experience in the fast-moving and constantly shifting social media and digital environment, as well as her specific experience working on our account at MCG, makes her a perfect fit for our business. This area is a key element of our marketing strategy and Kyla’s appointment will ensure we continue to deliver high-impact campaigns that stand out, resonate with our consumers and drive sales.”
Kyla added: “I’m delighted to be working for the leading brand marketing agency which has been responsible for creating the UK’s top two fresh produce brands. I’m looking forward to using my experience and expertise in this area to keep the well-established brands front of mind, as well as raising the profile and engagement levels for newer brands such as GEM® avocados.”