Latest Kantar data into consumer shopping behaviour confirms that increases in household penetration and frequency for our Pink Lady® apple brand have contributed to the brand’s success this year.
For the first time in its history, Pink Lady® has seized second position in the UK apple market in terms of value with a 17.8 per cent share, while the value spend for the brand has risen by more than 20 per cent.
Results show that Pink Lady® continues to increase its sales significantly despite a downturn in the overall value of the apple market. The unique business model created by Coregeo® means constant reinvestment into brands to maintain and grow them by continuing to target core consumers while also setting and tapping into other short and long-term consumer target markets.
