Pink Lady® is celebrating a strong sales performance in recent months despite uniquely challenging circumstances. The much-loved apple remains the UK’s number one fresh produce brand and has reported a 16% sales increase (volume) in June in comparison to the same period last year.
This positive performance coincides with the launch of Pink Lady®’s first TV advertising campaign in the UK which ran from 12 to 30 June, as part of an extensive media initiative to further elevate brand awareness and communicate the unique eating experience of a perfect Pink Lady® apple.
Early results from the TV advertising show brand awareness has increased by 3% to 87% of the UK population post-campaign, with the TV advertising reaching 23 million adults during its run.
Lynn Shaw, Marketing Manager at Pink Lady®, said:
“Despite uniquely challenging circumstances this year, 2020 has been significant for Pink Lady® with the launch of our new brand creative across all marketing platforms. We have adapted plans to ensure our communications are valuable and appropriate during the COVID-19 pandemic and the response from consumers has been overwhelmingly positive.”
“We’d like to thank all of our licensees, growers, retailers and stakeholders for their support over this challenging time. Protecting the supply chain gives our consumers even more faith in the brand. The uplift in sales from last year is great news because it shows us that consumers are keen to enjoy a Pink Lady® moment as a positive part of their day even during difficult times.”
