Pink Lady® apples, has announced that it has joined forces with Iceland to trial an all-new recyclable cardboard packaging format.
In a step towards more sustainable packaging for the leading apple brand, the new packaging will roll out on four-packs of Pink Lady® apples sold in Iceland stores from mid-February. The packaging carries an eye-catching spiral design created by Spanish designer, Martin Satí, along with Pink Lady® apples’ familiar branding.
x, x for Pink Lady®, said: “As the UK’s number one fresh produce brand, we want to lead positive change in the fresh produce category in terms of environmental sustainability. We are pleased to be trialling this recyclable packaging in partnership with Iceland stores as we put our best foot forward in a bid to reduce our environmental impact.
“We understand the concerns of our customers when it comes to protecting the environment therefore reducing our environmental impact is high on our agenda. We are confident that this new cardboard packaging will be a welcome development for Iceland shoppers who buy Pink Lady® apples week after week.”
The Pink Lady® cardboard recyclable packaging trial will roll out in Iceland stores from mid-February with an RRP of £XXXXXXXXXX.