Recipe for success

Tenderstem® has launched a new partnership with TV personality and food writer Donal Skehan.

Recipe for success

Tenderstem® has launched a new partnership with TV personality and food writer Donal Skehan. After staging a cook-along event with key journalists and food bloggers to launch the partnership, we’ve enjoyed lots of positive media coverage across traditional PR and social media platforms. Donal is also the face of our 2017 National Recipe Hunt which has now gone live on the Tenderstem® website.

Donal will select the top 5 recipes submitted to the website with the overall winner receiving a trip to Paris and an exclusive cookery class. The competition is being supported through digital and social advertising and PR. Donal is a great brand ambassador for Tenderstem® and his involvement guarantees interest in our brand from consumer journalists and fans alike.