We continue to support charities and events which align with our core values at Pink Lady® and Tenderstem®.
This summer we’re supporting Pride events in London and Manchester with Pink Lady® apples in goody bags. Our apples will sport special limited edition rainbow flag stickers as a mark of our support for the Pride movement. We’re also supplying Pink Lady® apples to festival-goers at CarFest family events in the North and South. This link-up enables us to put our product directly in front of consumers in a high profile way as well as giving us extra Pink Lady® branding exposure through banners on site and social media activity.
We will of course continue our headline sponsorship of the Pink Lady® Food Photographer of the Year competition which will feature a Student Photographer of the Year award for the first time in 2018.
Other recent Pink Lady® sponsorship activity includes headline sponsorship of the Divas on Wheels ladies sponsored charity bike ride in aid of Pilgrims Hospices in Kent and The Guild of Food Writers’ annual Write It competition for young food writers.
Meanwhile Tenderstem® was the headline sponsor of The Guild of Food Writers Awards. These awards provide a unique opportunity for us to engage with key influencers within the food writing industry. Food writers start debates about food, engage the public and inspire people to pick up a pan and get cooking so it’s vital that we cultivate strong links with The Guild.