Coregeo® is celebrating the sweet success of its summer campaign for market-leading fresh produce brand, Pink Lady® apples.
The Snackisfaction® campaign to promote Pink Lady® apples as a favourite snack has been a huge hit, resulting in Pink Lady® taking over 37 per cent of the branded fresh market voice and scoring higher than six other snacks (including chocolate) on the Pink Lady® Scale of Snackisfaction.
The summer-long campaign incorporated experiential sampling activity and engaging social media content. Sales of Pink Lady® apples continue to grow by nine per cent in the year to date.
