Pink Lady® celebrated a sweet Southern Hemisphere summer season by driving record levels of consumer engagement through a new-look website, launching exciting competitions, collaborations and retailer promotions and by winning a top healthy food accolade.
Pink Lady® was named the ideal snack-sized sweet treat at the coveted Best of Health awards, which are organised annually by Healthy Food Guide and champion the best of the best healthy products on the market.
This success follows a successful season which saw record numbers visiting a new Pink Lady® website to enter exciting competitions and source inspirational recipe ideas. Competitions have offered the chance to win a holiday in Australia, tickets to see pop sensation Self Esteem at an exclusive gig, dance lessons and garden centre vouchers.
Pink Lady® has also launched its own food-related book club reading list, Sensational Reads, in collaboration with novelist Caroline O’Donoghue, as well as a Feel the Wow music playlist on Spotify. These initiatives form part of a three-month campaign to tap into consumers’ interest in reading and music. The success of the Southern Hemisphere leads onto a hotly anticipated Northern Hemisphere season, in which we’ve got lots of exciting campaigns planned!