Taking Tenderstem® to the People

Tenderstem® is going on the road this summer taking the ‘Tenderstem® Around the World’ campaign to the people.

Taking Tenderstem® to the People

The Tenderstem® team will be sampling and talking to visitors at the Foodies Festival (24th – 26th May). Taste of London (18th – 22nd June) and making its debut at Carfest north and south in August.

The experience marketing program will showcase the versatility of Tenderstem®, how easy to prepare and quick to cook it is. Michelle Toft, marketing manager for Coregeo®, the UK’s Master Licensor for Tenderstem®, comments, ‘This is a great opportunity for us to speak to shoppers and show them why Tenderstem® is such a great vegetable. Our ‘Around the World’ campaign is also a fun way to show people how easy it is to create tasty food with an ingredient that takes only a few minutes to cook.’

Chefs Mark Lloyd and Clover Hutson will host cooking demos on the Tenderstem® stand and visitors to the shows will be able to enjoy the results. The chefs will also challenge visitors to cook one of four dishes from around the world. No one will go away empty handed with chopping boards, aprons and recipe books up for grabs.

Michelle Toft says, ‘We want people to get hands on with Tenderstem®, to chat to us on social and add this great tasting versatile vegetable to their shopping baskets.’