It’s been an award-winning year for our fresh produce brands with Tenderstem® and Pink Lady® scooping three major awards.
Frozen Tenderstem® won Gold in the ‘Best New Vegetable-Based Product in Retail’ at the British Frozen Food Federation (BFFF) Awards in London following our world-first launch of frozen Tenderstem® at Iceland Foods in January.
Our new Tenderstem® creative campaign – 'Make Every Dish a Little Adventure' – took Gold at the annual international FAB Awards (Press and Print), which honour outstanding creative work in the Food and Beverage industry.
Pink Lady® made it a hat-trick of wins by being named the best snack at the Healthy Food Guide's Best of Health Awards. This prestigious award is testament to the success of our powerful ‘Get Your Snack On’ PR and digital campaign as well as to our brand’s nutritional credentials, flavour and texture.