Expansion plans are high on the agenda for Bimi® broccoli this year, with over 2.5 million additional seeds being planted in North Western European countries vs last year. Local production for the upcoming summer season is being planned in Holland, Denmark, Finland, Norway and Switzerland. Locally grown Bimi® broccoli will complement Spanish and Portuguese production, which is expected to increase by some 37% this coming season, meeting growing demand in both local and pan-European markets.
With an increased appetite throughout Europe for new healthy products, local production in each market is a key focus for the coming year. While still in the grip of the pandemic, healthy options are high on consumers’ agendas and Coregeo®, the pan-European master licensor of Bimi® broccoli, is working closely with brand owner Sakata Vegetables Europe, to offer retail partners and consumers variety in the fresh produce aisle by delivering consistently, high quality Bimi® broccoli.
Theresa Richards, Bimi® broccoli Marketing Manager at Coregeo® commented: “We’re excited about the prospects for the Bimi® broccoli brand across Europe. Team expansion will allow us to offer more personalised support to growers, licensees, and retailers, delivering bespoke marketing campaigns and solutions to keep pushing the brand to reach new heights.”
Dave Samuels, Bimi® broccoli Brand Manager EMEA at Sakata Vegetables Europe commented: “We are grateful to all of our licensees, retailers and stakeholders who have worked hard to put Bimi® broccoli in the position it is in now, with year to date sales up +15% Apr 2020 – Jan 2021. We’re committed to continuing our support of the brand, investing in strengthening the internal team, as well as working with Coregeo to develop a strong marketing proposition in each country.”