Pink Lady® is the world’s first apple brand and the UK’s number one fresh produce brand, with sales of more than 74 million kilos in 2020...
We support retailers and the food service industry to grow their own sales through our well-known fresh produce brands.
We know what makes consumers buy our brands and we know how you can attract customers and sell more to them in your stores. Our customer-centric approach means that we will drive customers to want to buy our brands in your stores by leveraging a strong brand story focussed on quality. We will work with you to support the retail operation with wider marketing activity, including in-store samplings, price promotions, social media and advertising but recognise that different strategies will apply to different retailers. Our marketing will match the customer profile of your particular retail operation.
We can use our brands to help you to reinforce your quality credentials through your menus and also to achieve higher prices. The focus will be on providing you with the ingredients you need to ensure our brands whet the appetite of your customers. New and exciting products, premium quality ingredients and wider marketing support including social media amplification. Restaurant owners are always on the look-out for innovation and creativity in their menus, dishes and marketing. That’s what our brands will provide.